Daemon Group

Archive for June, 2010

Face Value – Just how important is looking good in Social Media?

Posted on30. Jun, 2010 by .

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Don’t judge a book by its cover.    It’s a time old saying that, if you were raised anything like me, you’ve heard a thousand times. Ironically and in equal parts I’ve heard it stated that you only get one chance to make a first impression so try and make it a good one. We’d like to think [...]

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When Mars Attacks…

Posted on30. Jun, 2010 by .

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Just when you thought an open fire and a cup of tea couldn’t get any better on a cold winter’s day, we bring you a JAM staple – Mars Attack Slice – Rocky and Sam Style.  Getting Started Slip on your ugg boots, tracky pants and of course your favourite cooking apron! You are now [...]

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Employees past but should not be forgotten: Five reasons to create an alumni network

Posted on30. Jun, 2010 by .

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Your employees – past, present and future – all have the power to positively or negatively impact your employer brand. But does your employer brand engage each of these key audiences? Organisations are very focused on the engagement and retention of their ‘employees present’. Having a happy work place means a more productive work place [...]

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Could You Tube be the death of sport on TV?

Posted on22. Jun, 2010 by .

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Earlier this year, for the first time, You Tube carried a sports event live around the world.  Around 50 million people tuned in/logged on to live coverage of the Indian Premier League (IPL) with You Tube carrying all 60 games live. Sure, ESPN has carried live games on its website for a while as do [...]

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Why there’s no ROI in social media

Posted on11. Jun, 2010 by .

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Have you been able to measure ROI from your sales focused social media campaign? You may have engagement statistics that support a stronger sales funnel however I’m talking about the conversions that show the direct relationship between your social media activity and a sale. No? Well let me ask you this – what opportunity have [...]

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5 star statistics from the bottom bathroom drawer

Posted on10. Jun, 2010 by .

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I am pretty confident that once I press upload I will be desperately calling the help desk, begging them to weave their magic and delete my first communication to the blog-o-sphere.  You only live once. So I have thrown caution, literally into the eye of the tornado.  Each Saturday I religiously read Good Weekend’s Number [...]

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5 Tools for Social Media Listening

Posted on10. Jun, 2010 by .

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Everyone will tell you that the first step to getting started in social media is listening. What is being said? Where is it being said? Who is saying it? It’s an important step to take but where do you start? There are so many tools out there and it can be confusing for a newbie [...]

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The art of election campaigning

Posted on09. Jun, 2010 by .

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The Great Schlep was a campaign fronted by Sarah Silverman in the lead up to Presidential election in the US. Droga5 was the agency and their brief was to help Barack Obama win the presidency by motivating swing voters in the key state of Florida. Elections have been won and lost there in the past [...]

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Which is the must have iPhone app and why?

Posted on08. Jun, 2010 by .

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OK, so maybe I’m not as much of an early adopter as I would like, but my contract tied me in to the Sony Ericsson I had chosen. But with my renewal of contract comes a whole new world. No longer am looking on enviously at the toys (apps) everyone is enjoying, now I have an [...]

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Think 02 Winter 2010

Posted on07. Jun, 2010 by .

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Think02 was born of a desire to encourage thought and inspire action. Each and every day, people like you make a difference to their lives, other people’s lives or their organisation’s success by questioning the status quo, by taking a chance, but most of all by thinking and acting courageously. In each issue of Think [...]

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