Daemon Group

Archive for May, 2010

3 secrets of social media success

Posted on28. May, 2010 by .


If you’re looking for the secret to social media success, here’s a hint – it takes effort. Despite the immediate nature of the medium, you’ll need to put in the hard yards if you want results. So instead of get-followers-quick schemes or promises of easy wins, here are three ways you can get the ball [...]

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Fear of Social Media: See no evil

Posted on27. May, 2010 by .


What’s stopping you from including social media in your marketing plan? Is it a fear of the unknown? Many companies often react this way. It’s a common human reaction to things that are considered new or unfamiliar. Moving your brand into a space that enables direct conversation and engagement with your consumers can be a [...]

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Passive job hunting: a contradiction in terms

Posted on26. May, 2010 by .


I was interviewed recently about the pros and cons of passive job hunting. But it got me thinking because “passive job hunting” is actually a contradiction in terms – it’s tough to passively hunt. But that’s fine as it’s not actually you, the candidate, who is doing the hunting, its prospective employers who are hunting [...]

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Daemon Digital celebrates three new wins

Posted on25. May, 2010 by .


Daemon Digital has been keeping busy lately with three wins in new business including HBO title True BloodSM, Beiersdorf product Elastoplast and arts and crafts business Creative Memories.  The team won competitive pitches for the launch of True Blood Season 2 on DVD and Bluray for Warner Home Video Australia and to support Beiersdorf product [...]

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Foursquare to go full circle

Posted on24. May, 2010 by .


Foursquare is a strange beast. At first the competitive nature of the app, and my own competitiveness spurred me into checking in at every possible location I could. Mayorships were mounting. Badges were building. Life on Foursquare was good. A few weeks on, same thing everyday – I started to lose interest. Check-ins became less [...]

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Don’t bank on complacency

Posted on19. May, 2010 by .


The following is an excerpt from ‘Blown to Bits’ a cautionary tale against complacency if ever there was one: In 1768, three Scots began publishing the earliest and most famous encyclopedia in the English speaking world.  They called it Encyclopedia Britannica.  In 1920, Sears, Roebuck and Company acquired Britannica and moved its headquarters to Chicago.  [...]

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6 reasons why you need to factor social media into your FY11 budget

Posted on17. May, 2010 by .


Further to my earlier blog post last week and the questions I’m being asked in regard to community management, I thought it would be good to look at one of the questions I have been asking as I meet marketers across Sydney. That is, how much have you allocated to your budget for social media [...]

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Artificial Intelligence and Intelligent Research

Posted on11. May, 2010 by .


Over lunch today I caught up with a friend who has recently returned from a short course at Singularity University (http://singularityu.org/). If, like me prior to today, you are not overly familiar with Singularity University, its reason for being is to explore “exponentially advancing technologies in order to address humanity’s grand challenges”. SU has quite [...]

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If you engage – get active, stay engaged and get the right people

Posted on10. May, 2010 by .


Over the last few months, I’ve met with a bunch of marketers all looking at how they can approach social media, it’s been an exciting time! Many have asked the question on community management, and how important is it? I refer you to a blog by my colleague Mandi Bateson, where she summarised the Qantas [...]

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What’s the point of marketing if you don’t follow through?

Posted on07. May, 2010 by .


I’ve complained about this before but by god I’ll complain about it again. A new company launched a website about 2 months ago, listing their packaged solutions and inviting those who were interested to complete a form for more information or to sign up for one of the tailored packages. I completed the form and [...]

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