Daemon Group

Archive for April, 2010

And you think Australian pollies can spin a story!

Posted on30. Apr, 2010 by .

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I received, and have paraphrased, the following. I wouldn’t normally reword an email, but, true or not, I loved this story. Recently, Judy Wallman, a professional genealogy researcher in southern California, was doing some personal work on her own family tree. She discovered that she shared a relative with Congressman Harry Reid, namely his great-great [...]

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Your social media marketing success starts now

Posted on30. Apr, 2010 by .

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Just getting started in social media? While the concept of trial and error is accepted and even encouraged as you consider which channel works best for your business, it doesn’t diminish the importance of first impressions. Here are three areas you need to get right first time and they’re non-negotiable.

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Godfreys: cleaning up their act

Posted on30. Apr, 2010 by .

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Godfreys is well known as the largest specialist cleaning services retailer in Australasia. Having such a strong consumer brand that is built on their long heritage creates a unique employer brand challenge due to preconceived ideas that needed to be overcome. How do you attract candidates with the right cultural fit to sell specialist cleaning [...]

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the immutable laws of social marketing

Posted on27. Apr, 2010 by .

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Just google “social media rules” and you get 34,500,000 results.  A lot has been said and discussed about the rules of new media. At the end of the day our purpose hasn’t changed.  We remain marketers and now we have a maturing channel, a maturing opportunity to harness the conversations that are occurring every second [...]

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Don’t be afraid to go out on a limb. That’s where the fruit is.

Posted on27. Apr, 2010 by .

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The title of this piece  is many early adopters’ approach to risk within the context of organisational use of Social Media. However, it is certainly not the majority view. Many organisations cite the risk of engaging with Social Media but how significant is that risk? Effective use of Social Media as a channel in any [...]

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Social media: friend or foe when looking for a job?

Posted on26. Apr, 2010 by .

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More and more employers are using Google and social media sites to assess candidates during the recruitment process. I spoke to Director of PCC Lawyers, Helen Carter, and CEO of Daemon Group, Richard Spencer, about the legal and practical ramifications for people trying to find a job. Listen to podcast: social media daemon First aired [...]

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Yes, Australians are great at adopting new technologies

Posted on20. Apr, 2010 by .

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In a recent post Tom Pitney answered the question “Are Australians slow adaptors to new technologies?” with “Australian Businesses are generally slower than most US or European countries to evolve to social and technological change.” As the answer to the question posed, I disagree. Australians are great at adopting new technologies. You only have to [...]

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The art of client entertaining

Posted on16. Apr, 2010 by .

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Last Monday night I went to my third corporate viewing event at the Art Gallery of New South Wales. We’ve been corporate sponsors now for two years and we probably don’t make the best use of that fact as often as we should. What struck me at my most recent visit was that I haven’t [...]

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The top 5 brands of 2035

Posted on16. Apr, 2010 by .

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A list of the biggest brands in the world is produced by Business Week each year, a list which has traditionally been dominated by industrial and semi-industrial leviathans.  More recently, brands like Google and Intel have moved rapidly up the list as newer sectors become an all pervasive part of every day life.  But how [...]

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Who’s best placed to manage Social Media channels?

Posted on14. Apr, 2010 by .

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If you have ever worked in a marketing department then there is a pretty good chance that you have worked with an agency or two in your time, but you might not have worked with one that managed your social media, or indeed knew much about social media as a channel. Your advertising agency most [...]

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