Daemon Group

Archive for March, 2010

Communities: to build or not to build

Posted on20. Mar, 2010 by .

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Last week the Daemon Digital team attended ad:tech Sydney, a two day conference covering all things digital including advertising, PR, communications, eCommerce and everything in between. The speakers represented both agencies and brands who shared case studies, ideas and experiences that delivered conflicting results, once again proving that any marketer hoping for a cookie cutter [...]

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Has change become unstoppable?

Posted on15. Mar, 2010 by .

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Tipping points, according to Wikipedia are “the levels at which the momentum for change becomes unstoppable”. Are we far away when it comes to business use of social media platforms? Or more directly when will the business risk of engaging with social media outweigh the perceived risk it represents?

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Social Notworking

Posted on11. Mar, 2010 by .

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  Addressing employers fear that allowing social media at work will decrease productivity “If you worry about the internet effecting productivity, you’re worrying about people stealing pens from the stationery cupboard”. Bill Gates, Chairman, Microsoft Is lack of productivity due to social media really the issue employers are concerned with? Or is the fear born [...]

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