Daemon Group

Archive for December, 2009

Build it and someone might come……..one day…….perhaps

Posted on17. Dec, 2009 by .

0

All Kevin Costner had to do to get the Chicago Black Sox to come and play in a field on his farm in the middle of nowhere (well, Iowa actually, but let’s not split hairs) in the movie ‘Field of Dreams’ was to build the stadium. In this instance, a sound albeit out of this [...]

Continue Reading

Measuring and monitoring a social media campaign

Posted on13. Dec, 2009 by .

0

Social Media is no different from any other marketing activity for business in that it needs to be tracked and measured to ensure value against objectives. What is different, is both the style of the communications and the plethora of tools available to complete this tracking – many of which are still to be proven [...]

Continue Reading

Lights out. Social Media on.

Posted on08. Dec, 2009 by .

0

Correctly valuing and monetising social media engagement for clients that, unlike other media, can’t be switched on, or pre-programmed in quite the same way, is just one of the challenges specialist social media agencies face. Conversations with clients recently have often come back to numbers. Yes, numbers meaning prices, but more often, numbers as in [...]

Continue Reading

Don’t throw the baby out with the bathwater

Posted on02. Dec, 2009 by .

0

Agencies tend to like the invention of new. There’s nothing wrong with being innovative. In fact, it’s both commendable and desirable, and, in the majority of instances, needed. What they’re sometimes not very good at doing is acknowledging the value in existing work or work (gasp), that is not their own. So when it is [...]

Continue Reading

One great idea and one great blog

Posted on02. Dec, 2009 by .

0

The latter first. If you have ever worked in a creative industry, particularly on the agency side, then you will love this post to David Thorne’s blog 27b/6: http://ow.ly/I1A5. In fact, if you like that post, you’ll probably love the others too, particularly this one: http://ow.ly/I1D9 Now to the good idea. Apparently it’s not fundraising [...]

Continue Reading


wordpress hit counter